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Filtering by Tag: go blog social

Go Blog Social - Workshop 2015

Ampersand Design Studio

On February 22, 2015 we had the pleasure of being the keynote speakers at Go Blog Social Workshop!!! Go Blog Social is a designed to be your destination to learn how to grow your blog and social media knowledge, connect with businesses and get social with like-minded bloggers. The Workshop is held in Kansas City and offers a variety of hands-on, interactive courses in an intimate and creative learning environment. Basically, it's like camp for all of us that love social media or those that are wanting to learn more about how best to use it for your goals! The entire day was filled with inspiring speakers and we were seriously flattered to be included in that mix! If you missed it,  we shared our entire story....where we have been and how we got to where we are today (like every crazy detail including some parking violation issues from back in the day)...and then we talked about how we use social media and then a bit about how we think about partnerships for our business! We really hope those that could attend left with some new ideas and inspiration to go after whatever it is they dream of it!!

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Still cracking each other up after all these years!

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Of course we couldn't let everyone go without some very special Ampersand flair! Hope you are all wearing yours with pride!

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And a HUGE thanks to the Go Blog Social team for planning, organizing and dreaming up such a perfect event! You guys rocked it!!!

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We can't forget to thank all of the amazing sponsors that helped make this event happen AND included super rad stuff in our swag bags!!

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If you want to check out Go Blog Social, head to their site and make sure to check out #GBSworkshop, #GBS2015 #goblogsocial on social media!

Branding for Bloggers

Ampersand Design Studio

Last Friday we had the pleasure of speaking about Branding for Bloggers at the very first Go Blog Social Conference in Kansas City!! It was a great turnout and we were so thrilled to get to meet some new blogger-friends, and of course catch up with some KC blogger besties!

Just in case you wanted to attend and didn't get the chance, we wanted to share a few thoughts from our presentation. Clearly we won't type out an hour long talk for you on this post, but here are a few highlights for those of you interested in branding your blog or taking it to a new level.

What is a Brand?

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. —Seth Godin

Why do you need a Brand?

Your blog branding is another way to describe the whole experience for someone coming to your site, not just your blog’s content. And whether your blog is a part of a business or not, you’re still trying to win the interest of readers (even if your mom is your only reader). This includes a logo, colors, typefaces, and content in each post.

Brand YOU

The idea of branding your blog can seem a little overwhelming until you realize that YOU are your brand. And you KNOW you. The key is to be true to yourself. No one else can tell your unique story and that alone sets your blog apart from any other. Figure out what makes you different, be authentic, and then work it to connect with people on a deeper level. Create original content and readers will keep returning.

 

Brand Statement

This is a phrase that’s quick and memorable. You can refer back to this to make sure you are staying true to your vision. When we get hired to design visual identities for other companies, this is the first step we take with them to help define what their brand is all about in order to create the perfect logo, business cards and other collateral that will accurately portray what they do. Once you’ve distilled things down to this statement, it is much easier to keep things consistent which really is the key to creating a strong bran.

Make it Pretty

Once you’ve thought about what makes you unique and what your slant will be, it’s time to think about how you will translate that voice to the visual part of your blog. The layout and look of your blog is as important as your content (in our opinion). Create a blog that’s well-designed and people will be much more inclined to read it.

You have to Start Somewhere

There are lots of resources out there whether it's hiring a full service web designer to online tutorials. Start taking steps towards refining your blog brand. If you don't look back at where you started and feel a little embarrassed, then you haven't grown!

A quick pause to give a little shout out to these two ladies! Our biggest thanks to Sarah & Kat, the founders of Go Blog Social, for putting together such a great conference! It was great to meet you both, and we're thankful you asked us to be a part of GBS2013! We can't wait to see what you do next! (PS – how cute is Carrie's baby belly?!!)

Lastly, we shared one of our favorite quotes with the attendees and we want to share it with all of you! This quote by Ira Glass is something that has inspired us over and over again and we hope it does the same for you!

 

Come see us at Go Blog Social

Ampersand Design Studio

Have you guys heard of Go Blog Social yet? If not, it's time you did!

We're completely thrilled to be speaking at this awesome event in August!

Go Blog Social is Kansas City’s first blog and social media conference taking place at the historic Hotel Phillips located downtown Friday, August 2 - Saturday, August 3, 2013. Go Blog Social was born by bloggers, for bloggers to bring together women and men passionate about the world of social networking.

Designed to inform, educate and inspire, Go Blog Social brings bloggers, social media experts and businesses together for a two-day event to connect-the-dots. Go Blog Social Conference is a destination to meet online friends in-person, connect with businesses, learn about the social industry and gain the tools to grow your blog, social network or business. Whether you’re just starting out or a blog veteran, interested in building your brand or a business, Go Blog Social offers the information, advice and expertise to help you do just that.

At Go Blog Social attendees will learn not only basic blogging techniques, but also how to build their brand, legal advice, branding tips, SEO, and much more.

We are going to be speaking specifically about Design Strategy & Branding! We're happy to share everything we know! We'll be talking about how blogging and social media is an integral part of our business. We'll share how we figured it all out (and what we are still figuring out) and what you can do to take your blog or business to the next level! Of course, we strongly believe that having a well-designed, clear brand is important and we'll tell you why! So sign up for Go Blog Social and come see us on Friday, August 2, from 1-2pm. We can't wait!

Reserve your ticket here: http://goblogsocial.eventbrite.com/